WOW!

How does design, aesthetics and branding impact your reaction to the websites?
As an adult in America that is 41 years old that has been paying taxes since 1985 over the last 28 years, I could care-less about the design and the aesthetics of a company's web-site.
As an American tax-payer and a believer in Almighty GOD and Jesus Christ there is only a few things I ask myself before buying on a company's web-site:
how much is the product and is the product made in America or not and have they ever been loyal to me after years of being a buyer and who are their owners and what do their owners stand for?
Choose two of the following websites and identify at least three potential problems for visitors.
I did visit the following site at:
http://tectorch.com 
They have a lot of information on their site and I found out quickly how to get in touch with them if I needed to so I approve of their site and I did not notice any huge problems the web-site had and only a knit-picker would say there site has huge problems and I will offer up only a few suggestions for them:
1.They don't have a shopping cart feature to order online.
2.They have no live chat function.
3.The front page is a little cluttered.

I also did visit the site at:
http://www.swagelok.com/
Here are three things they can work on:
1. Like the site above at www.tectorch.com www.swagelok.com has no live chat.
2. They might want to think about changing colors to make it easier to read.
3.  I did look for a third thing wrong with their site but I did not find it because they have a solid over-all business site that is expensive to keep up to date daily in the year of 2013.

Choose two and identify what they have done right.
I did take a look at the following site at:
http://www.gforceracecars.com/
1. Right away at the top of the site you find out how to contact them if you want to do business with them.
2. On the front page of the website they have a form you can fill out to send them a question that you have.

I did also take a look at the following site:
http://www.richsoil.com/raising-chickens.jsp
1.Right away on their site on the front page if you scroll-down on the page they have live videos about what they are talking about and I am a huge fan of live videos.
2. Also they have a link on their site to a list of pod-casts that they have made in regards to a lot of different topics.